Level up your marketing with animation in email
Technology is becoming more and more a part of our everyday lives and something we often choose over human interaction… All hail the supermarket self-checkout. Email is quick, efficient, and can be a...
View ArticleEmail Marketing Accessibility Best Practices
Why Accessibility is essential According to the World Health Organisation (WHO) over 1 billion people live with some form of disability. Specifically in the UK latest estimates from a recent...
View ArticleTop 7 Seasonal Campaigns to Inspire Creativity and Engagement
Email marketers are always looking for inspiration for their next campaign. Fortunately, seasonal events and holidays offer a wealth of opportunities. They also offer the perfect way to connect with...
View ArticleWhat to Know About Singles Day – the World’s Biggest eCommerce Event
In the immortal words of Destiny’s Child, “All the women who are independent, throw your hands up at me”. …of course that goes for men too. Because in today’s blog post we are talking about China’s...
View Article5 ways email marketing can improve customer loyalty
Boasting a loyal customer base is the golden ticket for every business. Devoted fans who come back to purchase more, spend more, and become your biggest cheerleaders. But the question for many...
View ArticleHow to turn first-time buyers into repeat buyers
New customers, they’re exciting aren’t they? They bring with them the potential for new purchases, recommendations, content, and data. But all of this can fall flat when marketers focus their efforts...
View ArticleStorytelling: The art of making reporting matter
Great stories stick with us. Whether it’s your favourite childhood fairytale, a haunting urban legend, or the latest crime documentary. A good story has the power to keep listeners hooked, hanging on...
View ArticleWhat does email marketing success look like and how do you measure it?
There’s no arguing that email marketing is one of the most successful marketing channels available. However, the true measure of email marketing success lies in the ability to achieve your unique...
View ArticleEmail marketing trends: What was promised in 2023, and our predictions for 2024
The weather is freezing, the Christmas trees are up, and the shops are filled with panicked customers. It looks like 2023 is coming to an end! What better way to bring in the new year than looking...
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